Towel Day is celebrated every May 25 as a tribute by fans of the late author Douglas Adams.
More information can be found at wikipedia.
The event was first held in 2001, two weeks after Adams' death on May 11, and since then annually. On this day, fans carry a towel with them throughout the day. The towel is a reference to his popular science fiction comedy, The Hitchhiker's Guide to the Galaxy.
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